A story this morning on NPR highlights various approaches that bookstores around the country are taking to maintain interest in physical bookstores. I was most interested to learn that, despite predictions for the last few years, print is still outselling digital. The article highlights some of the ways that independent and chain bookstores have been modifying their spaces in order to increase the appeal of their stores. Restaurants, author events, and making the space simulate the appearance of a website are a few of the ideas that have been implemented..
The general focus seems to be in creating spaces that make it easier to incorporate books and reading into a customer’s daily routine. These innovations in the marketplace are important in creating excitement about books and promoting reading as a fun and meaningful form of entertainment.